GTM · Brand · Content Strategy

Rukmunee
Bhagat

Manager, Marketing Communications

I translate business priorities into high-impact brand narratives — aligning PR, content, social, and executive messaging to drive market visibility and growth across B2B and B2C ecosystems.

7+
Years Experience
LinkedIn growth, Honda India
Engagement growth, HONO.ai
2M+
Campaign views, Milkbasket

About Me

I'm a GTM and Brand Strategist with over 7 years of experience spanning Accenture at Google, Honda, and a string of high-growth startups. I sit at the intersection of brand storytelling, integrated communications, and data-driven marketing — building the kind of narratives that move markets and shape perception.

My edge is breadth without dilution. I've led corporate communications for one of India's largest automotive brands, built lifecycle content ecosystems from scratch for HR Tech SaaS, and driven influencer campaigns with Ogilvy that reached millions. I'm as comfortable in a boardroom with C-suite as I am in a sprint with a content team.

I'm currently seeking a remote or in-office role where I can bring this range to a brand that's serious about the power of strategic communication.

HR Tech SaaS Automotive Gaming FMCG Quick Commerce B2B B2C Global Markets

Experience

Where I've
Built Things

HONO.ai · Gurugram

Deputy Manager, Marketing Communications

Jul 2025 – Feb 2026

  • Led integrated GTM, Social, PR & multi-region comms across global markets
  • Defined social media strategy & HubSpot lifecycle architecture (acquisition → retention)
  • Ran ABM initiatives for high-value ICP segments; improved MQL generation
  • Owned event GTM plans across Southeast Asia, Middle East, and India
  • Primary liaison with Gartner across US, Middle East, and India with C-suite
4× Engagement Growth · 4× Analyst Engagement

Honda Motorcycle & Scooter India

Senior Executive, Corporate Communications

Nov 2023 – Feb 2025

  • Scaled organic digital strategy; grew LinkedIn from ~80K to 400K followers in 12 months
  • Led Bharat Mobility & Honda Marathon communication programs
  • Drove end-to-end website revamp: design direction, content architecture & SEO
  • Led employer branding campaigns for 10,000+ associates
  • Spearheaded social media policy framework for Honda India
5× LinkedIn Growth in 12 Months

Milkbasket (Reliance Retail)

Senior Executive, Brand Communications

Jun 2022 – Nov 2023

  • Led brand positioning across Digital, OOH & PR; drove in-app feature rollouts
  • Steered end-to-end campaigns: Mornings Made Good (2M+ views) & Farm to Home
  • Built CRM & lifecycle email ecosystem aligned to retention goals
  • Built SEO-driven content ecosystem across blogs, landing pages & web assets
  • Designed UX & in-app communication flows for onboarding & conversion
2M+ Campaign Views · 60% Instagram Growth

WinZO · New Delhi

Content & Communications Specialist

Oct 2021 – May 2022

  • Structured brand comms across digital & PR channels; C-suite content
  • SEO-led content strategy for 100+ games
  • Co-developed influencer campaigns with Ogilvy (CarryMinati, Bhuvan Bam)
  • Executed Gamecon '21 & BOSS '21 across B-school ecosystems
Ogilvy Collaboration · National Gaming IPs

Accenture at Google · Gurugram

Business Analyst, Digital Marketing

Mar 2019 – Oct 2021

  • Performance marketing content for Google Search & Display Ads
  • Developed high-conversion ad copy using SEO & audience-intent frameworks
  • Campaign QA & performance governance; improved CTR & Quality Scores
  • Co-mentored 20+ new team members
42% Profit Growth in One Financial Year

Freelance

Brand & GTM Strategist

Ongoing

  • BMW India: social platforms & product launch comms, JoyTown festival
  • Pitch decks (client & investor-facing) for Leeladhar Pasoo
  • GTM messaging for beverage & alcohol portfolio brands
  • Event communication strategy across multiple verticals
BMW India · FMCG · Beverages

Selected Work

Impact by
the Numbers

01

Honda Motorcycle & Scooter India

Building a 400K-strong LinkedIn community from scratch

Defined and executed an organic content and positioning strategy that transformed Honda India's LinkedIn from a quiet corporate page into an engaged community. Led executive narrative, employer branding campaigns (Women Behind the Throttle, My Moment of Pride), and unified social voice — all within 12 months.

LinkedIn follower growth (80K → 400K)
10K+ associates engaged through internal campaigns
02

HONO.ai — HR Tech SaaS

GTM & lifecycle architecture across global markets

Built the end-to-end marketing communications engine — social strategy, HubSpot lifecycle architecture, ABM playbooks, analyst relations with Gartner, and multi-region event GTM across Southeast Asia, Middle East, and India. Partnered with C-suite to shape market positioning and improve peer insights credibility.

improvement in email open rates
analyst engagement growth (Gartner)
03

Milkbasket — Reliance Retail

Campaign storytelling that drove 2M+ views

Anchored brand strategy and multi-channel communications across Digital, OOH, and PR. Led end-to-end campaigns — Mornings Made Good with Milkbasket and Farm to Home — while simultaneously building an SEO content ecosystem and redesigning in-app user journeys to drive retention and subscription conversion.

2M+ combined campaign views
60% Instagram audience growth in 12 months
04

Accenture at Google

Performance content that moved revenue needles

Developed and optimised high-conversion ad copy, long-form content and web assets for enterprise advertisers using SEO and audience-intent frameworks. Oversaw campaign QA and performance governance, identified gaps through audits, and directly contributed to a 42% profit growth within a financial year.

42% profit growth in one financial year
20+ team members co-mentored

Proof of Work

Real Work,
Real Results

Milkbasket · Reliance Retail

Mornings Made Good — Brand Campaign

End-to-end campaign that drove 2M+ views across digital channels. Replace the placeholder above with your YouTube video ID.

Milkbasket · Reliance Retail

Farm to Home — Campaign Film

Storytelling-first campaign anchoring Milkbasket's fresh produce vertical. Add your video ID above.

Honda Motorcycle & Scooter India

Women Behind the Throttle — Employer Branding

Internal employer branding campaign that engaged 10,000+ associates and contributed to 5× LinkedIn growth.

WinZO · Influencer Campaign

Ogilvy Collaboration — CarryMinati & Bhuvan Bam

Co-developed influencer campaign with Ogilvy reaching millions. Add campaign video or reel here.

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Honda India · LinkedIn

80K → 400K Follower Growth

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HONO.ai · HubSpot

Lifecycle Architecture & Email Flows

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Milkbasket · OOH

Mornings Made Good — OOH Execution

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BMW India

JoyTown Festival — Event Comms

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Honda India · Website

Website Revamp — UX & Content Architecture

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HONO.ai · ABM

ABM Playbook — ICP Campaign Execution

Capabilities

What I
Bring

Strategy

  • Go-to-Market Strategy
  • Brand Positioning & Narrative
  • Content & Lifecycle Strategy
  • Integrated Communications
  • ABM & ICP Targeting
  • Executive & C-Suite Messaging
  • Analyst Relations (Gartner)

Execution

  • PR & Media Relations
  • Social Media Management
  • SEO Content Ecosystems
  • Campaign Management
  • Employer Branding
  • Event GTM Communication
  • Influencer & Creator Partnerships

Tools & Platforms

  • HubSpot (CRM, Lifecycle, ABM)
  • Google Ads (Search)
  • WordPress & CMS
  • LinkedIn, Instagram, X, Facebook
  • Canva & Figma
  • Claude, HeyGen, ClickUp
  • Native Platform Analytics

Let's Work
Together

I'm actively looking for remote and in-office roles in brand strategy, content strategy, or marketing communications — with teams that value narrative-led growth.

If you're building something and need someone who can own the communication layer end-to-end, let's talk.

Available for remote & in-office roles

Get In Touch

Email rukmunee@gmail.com Phone +91 81780 53221 LinkedIn Rukmunee Bhagat →